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The VNACJ site was underutilized by the organization for years, until our comprehensive marketing strategy effort brought to light its value as the community´s point-of-entry to the organization, and as a means of deepening client relationships. Zgroupinc was involved in design, strategic planning, content management and information architecture. Working with VNACJ´s technology group and existing content management platform, we restructured the site around client needs and referral drivers, delivered a series of templates and directed the content management system.


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