Visiting Nurse Association of Central Jersey (VNACJ) >> Brand identity
Revitalizing a 95 Year Old Brand

Second largest visiting nurse association in the nation and the largest home care provider of communitybased services in New Jersey, VNACJ serves over 100,000 people annually. Faced with increasing competition and an outdated visual brand, our work focused on revitalizing the brand - amplifying and projecting VNACJ´s essential role as the “future” of home healthcare.