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Summit Technology >> Damage Control
Rebuilding trust for a pioneering brand

This first-to-market pioneer in excimer laser technology needed to reposition itself after management and pricing issues damaged its reputation. After acquiring two key technology companies, Summit asked zgroupinc to design a two-tiered campaign to restore trust among ophthalmologists and optometrists and remove “fear” in the minds of consumers.


Select a project
Consumer Brochure - POS
Training Materials and Collateral
Promotional Mailer
Advertising / Consumer
Product Brochures
Launch Video - Opening Session (NATPE)


Post Launch Advertising Tradeshow Booth Sales Brochure Graphic Identity