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The Leary Firefighters Foundation >> Brand identity
Build. Train. Equip.

Actor Denis Leary founded this not-for-profit in 2000 to honor the loss of six brave men, including his first cousin and a childhood friend who perished in 1999 fighting “a perfect fire.” Dedicated to providing up-to-date equipment and training, The Leary Firefighters Foundation has embraced fire departments in Massachusetts, New York and New Orleans where natural disasters or acts of terrorism have sorely tested these incredible professionals. LFF entrusted zgroupinc to develop their last four annual reports which serve as the primary vehicle for brand building and donation awareness. During this partnership, revenues have tripled to over $9 million.


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BASH for New York´s Bravest
2006 Annual Report


annual report Advertising Post Launch Campaign Leary Bash