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Brand Site
The site strengthened brand equity and visibility through consistent branding across markets and businesses. Zgroupinc consulted on each brand´s positioning statement focusing on Esselte as the dominant brand while allowing for businesses units to retain autonomous brand equity.

Over the years, Esselte´s business has grown through a closely aligned set of independent businesses that allow Esselte to compete effectively in local markets throughout the world. In building the new intranet corporate site for Esselte, zgroupinc created the first employee manifestation of Esselte´s revitalized global go-to-market strategy.

Esselte Website

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