Esselte >> Brand identity
From to do...To Done

Brand standards live and die based upon an employee´s understanding of why they are important and how they should be applied. For office products giant, Esselte, zgroupinc accepted the challenge to build a brand system that would educate employees around the globe on the positioning of the master brand and its showcase products - flagship Pendaflex and DYMO, German Leitz and growing XYRON. The entire effort - from the development of brand value positioning statements to a brand standards manual, interior and outside signage- was delivered through an intranet that allowed employees to download every element.