BlueCross BlueShield of Florida >> Multicultural
Strategy Assessment
Figuring out how best to segment and prioritize
entry into Florida's diverse cultural markets was the challenge
that this icon insurer handed us. We performed a comprehensive
demographic, psychographic and social networking analysis, at a
country-specific level, for Hispanic, Caribbean, Eastern European
and Asian consumers and business owners. Insights were broken down
for relevance to health, auto and property products.
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