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BlueCross BlueShield of Florida >> Multicultural
Strategy Assessment

Figuring out how best to segment and prioritize entry into Florida's diverse cultural markets was the challenge that this icon insurer handed us. We performed a comprehensive demographic, psychographic and social networking analysis, at a country-specific level, for Hispanic, Caribbean, Eastern European and Asian consumers and business owners. Insights were broken down for relevance to health, auto and property products.

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