Battery Park City Authority
Invigorating a state agency´s voice

New York´s newest neighborhood, Battery Park City has become the benchmark of urban planning for the entire nation. Combining aerial, lifestyle, and performance photography with poignant “slice of life” copy points, we captured the vitality of this diverse neighborhood for BPCA´s latest annual report. Our goal was to create a report that doubled as a marketing tool. We achieved that goal by humanizing the agency´s voice.