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Brand Identity

And just as people change their look or attitude to stay current, brands must sometimes do the same. What differentiates the zgroupinc approach to brand identity management is a process we call Strategic Ideation™. Our creative team isn´t let loose until our strategy development team has worked with the client to crisply define how the brand fulfills customer needs and sets itself apart from competitors. Then, together, our “left brain” and “right brain” teams breathe new life into your brand.

Case Studies

Positioning an industry leader.

Leary Firefighters Foundation
Build. Train. Equip.

Visiting Nurse Association of Central Jersey (VNACJ)
Revitalizing a 95 Year Old Brand